Stand Up To Cancer has unveiled its latest star-studded campaign featuring British actors Chiwetel Ejiofor, Jack O'Connell, Lily James, Rosamund Pike, Sophie Turner, Stephen Graham, Toby Jones and Will Poulter.

In a film by British photographer Greg Williams, the actors are seen tossing a coin and checking to see which side it lands on, demonstrating the statistic that one in two people in the UK will be diagnosed with cancer in their lifetime. Turner commented 'I know that if we come together now to make our stand against cancer, the better chance we have of beating the disease for good in the future. I want to be part of the generation that really makes a difference and I hope everyone will join me this October. Cancer doesn't just affect the person who is diagnosed with it, it affects their family, their friends, everyone around them. So we need to Stand Up To Cancer for our family, for our friends and for ourselves'.